THE BARE STORY
Apple began taking preorders Friday for the iPhone Duo, its first foldable smartphone. The device starts at $1,999, placing it above the company’s Pro and Pro Max models in price.
Apple said preorder demand had been strong and that it would continue accepting online orders while working to deliver units. Delivery estimates for some orders extended beyond the initial launch period.
Analysts said early supply could be limited because foldable phones are more complex to produce. They also said the higher-priced device could increase Apple’s average selling price and alter its revenue mix, even if overall iPhone shipment volumes do not rise.
Apple shares traded modestly higher Friday, according to market data cited in the summaries.
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