Apple Enters Foldable Smartphone Market as Competition With Samsung Intensifies

Illustration for: Apple Enters Foldable Smartphone Market as Competition With Samsung Intensifies
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THE BARE STORY

Apple has introduced its first foldable smartphone, the iPhone Duo, marking the company's entry into the foldable category under Chief Executive Officer John Ternus. During a Wednesday product presentation, where the company also revealed its iPhone 18 Pro line, Ternus described the device as a central platform for personal artificial intelligence, noting that its updated Siri system connects to more than 300,000 applications.

The launch intensifies competition with Samsung Electronics, which expanded its foldable lineup with the Galaxy Z Fold8 series and Galaxy Z Flip8. According to a Samsung spokesperson, the global share of iOS users switching to the Galaxy Z Fold8 series was 1.6 times higher than the previous generation. Samsung also stated that 30 percent of Galaxy Z Flip8 buyers in the United States migrated from competing brands, while highlighting an updated feature designed to let iPhone users wirelessly transfer data to Galaxy devices using a QR code.

Market projections released by Counterpoint Research estimate that Samsung will lead the worldwide foldable smartphone segment this year with a 32 percent market share. Apple is projected to capture a 25 percent share following its market entry, while Huawei continues to retain a strong presence in China.

Same Facts. Different Perspectives.

Two AI models. Two viewpoints. One factual foundation.

• Dismantle Ecosystem Lock-In Barriers Consumer sovereignty requires frictionless mobility between competing hardware platforms. Samsung’s implementation of QR-code migration tools and its success in capturing 30 percent of Galaxy Z Flip8 buyers from rival brands highlights the critical necessity of lowering switching costs. When dominant manufacturers use massive proprietary app networks—such as the 300,000 applications tied into the iPhone Duo's artificial intelligence layer—they risk reinforcing closed ecosystems that limit genuine consumer autonomy.

• Scrutinize Monopolistic Market Capture Brand power frequently overrides organic price-to-utility competition in consumer hardware. Counterpoint Research projecting Apple to immediately seize 25 percent of the global foldable market upon initial entry demonstrates how entrenched market dominance guarantees instant scale. Without aggressive competitive pressure, dual-firm concentration between Apple and Samsung risks inflating hardware prices while slowing the democratization of hardware innovations for everyday consumers.

• Curb Proprietary AI Centralization Positioning personal artificial intelligence as the central selling point of high-cost hardware concentrates critical software utility within closed corporate architectures. Integrating exclusive software ecosystems across product lines, from the iPhone 18 Pro to foldable devices, creates deeper technological dependency for users. Long-term consumer welfare is undermined when advanced computational capabilities are leveraged to entrench hardware vendor lock-in rather than supporting open, interoperable digital standards.

How it may affect me

As a U.S. reader:

• You have expanded hardware options in the foldable smartphone market with the introduction of Apple's iPhone Duo alongside Samsung's latest Galaxy foldable models.

• In the short term, switching between mobile operating systems is facilitated by simplified wireless data migration tools using QR codes.

• You can access advanced personal artificial intelligence systems designed to integrate with hundreds of thousands of applications on premium smartphones.

• In the long term, heavy market concentration between Apple and Samsung may affect the pricing of foldable hardware and deepen consumer dependency on proprietary software ecosystems.

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