Economy

Silver Prices Plunge 11% as Volatility Prompts Strategic Pivot at Pandora

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Feb 5, 2026

THE BARE STORY

Silver prices dropped sharply on Thursday, falling approximately 11% to trade near $78 per ounce. The decline halted a brief two-day rebound and followed a crash of nearly 30% the previous Friday. Despite the recent correction, the metal has gained roughly 150% over the past year, having risen from around $30 per ounce in early 2025 to highs exceeding $100 per ounce in early 2026.

Analysts attribute the extreme price swings to speculative flows, leveraged positioning, and options-driven trading rather than shifts in physical demand. Goldman Sachs noted that as prices fell, dealer hedging turned to selling, triggering investor losses that cascaded through the system. Market observers have drawn comparisons between the recent silver volatility and "meme stock" momentum trading. In response to the market instability, the CME Group raised margin requirements following last week's sell-off.

The volatility has impacted the jewelry sector, prompting Pandora, the world’s largest jeweler by volume, to announce plans to reduce its reliance on silver. The metal currently accounts for about 60% of the company's business. CEO Berta de Pablos-Barbier stated that the firm aims to decouple from silver trading volatility by introducing platinum-plated jewelry and expanding its product portfolio. Following the announcement, Pandora’s shares rose, even as the company reported soft demand in the U.S. and guided for flat to low organic growth for the current year.

Same Facts. Different Perspectives.

Two AI models. Two viewpoints. One factual foundation.

Perspective by Grok

• Silver retains significant year-over-year gains Despite the recent steep corrections, silver prices remain substantially higher than they were a year ago. The metal is currently trading near $78 per ounce, representing a roughly 150% gain from early 2025, when it traded around $30 per ounce. Even with the recent pullbacks from highs exceeding $100, the long-term trend over the past year shows massive appreciation.

• Market mechanics drive short-term price action The precipitous price drops are attributed by analysts to technical market factors—such as margin hikes by the CME Group and dealer hedging behaviors—rather than a deterioration in the intrinsic value or physical demand for silver. This indicates that the sell-off is a result of structural trading dynamics and leverage unwinding rather than a collapse in the actual market for the physical metal.

• Corporate challenges extend beyond commodity costs While Pandora is moving to reduce its exposure to silver volatility, the company faces broader challenges unrelated to metal prices. The jeweler reported soft demand in the U.S. market and has guided for flat to low organic growth for the current year, suggesting that while commodity volatility is a factor, underlying consumer demand issues remain a critical component of the business outlook.

How it may affect me

As a U.S. reader:

• Shoppers at major retailers like Pandora may encounter a shift in product selection, such as the introduction of platinum-plated jewelry, as companies reduce their reliance on silver to manage volatility.

• Consumers purchasing silver goods will encounter prices that remain roughly 150% higher than a year ago, despite the recent sharp decline from record highs.

• Retail investors in the precious metals market may face continued instability driven by speculative trading and margin adjustments rather than changes in physical demand.

• The domestic jewelry market may experience stagnation, as industry leaders report soft consumer demand in the U.S. alongside flat growth projections.

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