The BareStory
Tesla reported Friday that its vehicle deliveries declined for the second consecutive year in 2025, allowing Chinese automaker BYD to surpass it as the world’s largest seller of electric vehicles. Tesla delivered 418,227 vehicles in the fourth quarter, a 16% decrease compared to the same period in 2024. For the full year, the company’s deliveries fell approximately 8.6% to 1.64 million vehicles.
In contrast, BYD announced that its annual sales of battery-powered cars grew nearly 28% to 2.26 million units in 2025. Tesla’s fourth-quarter production totaled 434,358 vehicles, with the Model 3 and Model Y making up the vast majority of deliveries. The reported figures fell short of analyst expectations, which had ranged from approximately 422,000 to 426,000 vehicles.
The decline in Tesla's performance has been attributed to intensifying competition and consumer backlash in Europe and the United States linked to CEO Elon Musk’s political rhetoric. Additionally, the expiration of a U.S. federal electric vehicle incentive on September 30, decided by the Trump administration, reportedly pulled some sales forward into the third quarter. European data from the first 11 months of 2025 showed a 39% drop in Tesla registrations, while BYD saw significant growth in the region.
Despite the drop in deliveries, Tesla’s stock price rallied in late 2025, reaching a record high in December. This recovery followed Musk's announcement regarding the testing of occupant-free driverless vehicles in Austin, Texas. In November, shareholders approved a new pay plan for Musk, which critics noted lacked restrictions on his outside political activities.
How it may affect me
As a U.S. reader:
You can no longer utilize the federal electric vehicle incentive that expired on September 30, potentially increasing the effective cost if you plan to purchase a new Tesla.
Residents in Austin, Texas, may encounter occupant-free driverless vehicles on public roads as the company tests autonomous technology to bolster investor confidence despite falling sales.
Investors may see portfolio growth despite lagging vehicle deliveries, as Tesla stock reached record highs in December based on future technology promises rather than current manufacturing output.
Your purchasing options may be influenced by shifting market dynamics, as declining domestic deliveries are attributed partly to consumer backlash regarding the CEO’s political rhetoric.
