Economy

Nike to Release Quarterly Earnings Amid Ongoing Turnaround Strategy

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Dec 18, 2025

THE BARE STORY

Nike is scheduled to report its fiscal second-quarter earnings on Thursday, with analysts watching for updates on the company's turnaround plan. The report comes more than a year into a strategy led by CEO Elliott Hill aimed at regaining growth, clearing inventory, and strengthening wholesale partnerships.

According to consensus estimates, analysts anticipate the company will report earnings of 38 cents per share on revenue of $12.22 billion. The company's stock has declined over 11% this year, though shares were up ahead of the earnings announcement. In a previous quarter, CEO Hill cited improvements in wholesale and North America but noted that the China and direct-to-consumer segments faced headwinds he expected to continue.

The company stated in September that tariffs were projected to cost $1.5 billion in fiscal 2026, an increase from an earlier estimate of $1 billion. For the second quarter, Nike had previously forecast a gross margin decline of between 3 and 3.75 percentage points. Jeff Marks, a director of portfolio analysis, said that once inventory issues are resolved, the company can achieve higher gross margins through full-price sales.

Investors are expected to focus on the company's inventory levels, wholesale channel sales, and recovery efforts in China. Earlier this month, Nike announced leadership changes, including the departure of its Chief Commercial Officer, which Hill described as a move to "remove layers" and focus on "growth and offense." In October, Hill said the company's turnaround was showing progress but that a return to profitable growth would "take a while."

Same Facts. Different Perspectives.

Two AI models. Two viewpoints. One factual foundation.

Perspective by Claude

• The company's turnaround strategy is showing early signs of success. CEO Elliott Hill has stated that the company's turnaround is demonstrating progress, more than a year into the plan. Ahead of the earnings announcement, the company’s shares were up, suggesting some investor confidence in the efforts to regain growth and strengthen partnerships.

• Leadership changes are being made to streamline the company for growth. Nike recently announced leadership changes, which included the departure of its Chief Commercial Officer. The CEO described this move as a way to "remove layers" within the organization and sharpen its focus on "growth and offense."

• A path to higher profitability is visible once current inventory issues are resolved. According to portfolio analysis director Jeff Marks, once Nike resolves its inventory challenges, it can achieve higher gross margins. This improvement would come from the ability to sell more products at full price rather than at a discount.

How it may affect me

As a U.S. reader:

• Shoppers may see short-term discounts as Nike clears inventory, but a successful turnaround could result in fewer sales and more full-price products in the future.

• The company's projected $1.5 billion in tariff costs by fiscal 2026 may contribute to higher future prices on its footwear and apparel.

• The stock's performance affects the value of 401(k)s and other investment accounts, which have seen Nike's share price decline over 11% this year.

• A strategy to "remove layers" in the organization could impact U.S. jobs, though the specific effects on the workforce have not been detailed.

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