• The league is experiencing substantial financial growth. The average value of an NHL team has increased by 15% to $2.2 billion, according to a 2025 valuation analysis. This growth is supported by a 9% rise in average team revenue, which reached $243 million during the 2024-25 season.
• League leadership believes current valuations are too low. NHL Commissioner Gary Bettman has stated his belief that the league's franchises remain undervalued. He claimed that the top-ranked Toronto Maple Leafs, valued at $4.3 billion, would sell for "significantly more" if they were put on the market today.
• Future expansion and transactions are expected to command higher prices. The Commissioner reported that team owners have instructed him to seek a minimum of $2 billion for any new expansion franchise. This marks a substantial increase from the $650 million paid by the Seattle Kraken in 2021 and follows the recent $1.2 billion transaction that saw the Arizona Coyotes relocate to Utah.
How it may affect me
As a U.S. reader:
• Rising team revenues and franchise valuations could lead to higher ticket, merchandise, and concession prices for fans attending games.
• The new $2 billion minimum price for an expansion team could make it more costly for U.S. cities to attract a new NHL franchise.
• Growth driven by richer media rights deals may alter how games are broadcast, potentially affecting viewing costs or channel availability.
• The league's partnership with prediction markets introduces a new way for the public to financially engage with the sport.
